Has user generated content killed old ‘media logic’ ?

Recently, at a graduate students’ party somewhere in Midwestern United States, two short and sweet videos got very spontaneously produced.

What intrigues me is that all it took was a gathering of a cross cultural group, some high “spirits” and these two videos got produced .At absolutely no cost, in absolutely no time. Yet a platform like YouTube ensures that they can be viewed by as many people, anywhere as many times – all for free. This is free automatic production and free consumption at its best.

I make no claims that these two videos are potential blockbusters. But then how often does prime time television or cinema for that matter produces hits? With a little bit of costs and promotions some of these nuggets can also assume blockbuster proportions as a fellow media enthusiast writes about Charlie. Charlie is one such success story among thousands.
Remember the funniest group dance. No one created it as a media event. But at 40,000 views, 88 high ratings, and 56 text comments, it has made its impact. It has engaged a larger community than MICA , a communication school in India where this was a dance performed at an annual function.Someone just videotaped and decided to share it online – the hyperlinked society ensured the rest

These are stories that question conventional media logic. The logic which involved high production and distribution resources, and subsidies from advertisers and consumers. In other words,does the concept of Free spell the death of culture industries?

Let me know if you have answers

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When Engineers (and men) Dance!

Agreed a lot of engineers and a lot of men are good dancers, but as a group it is expected that engineers and that too men may not produce the best dance ever known in history. But how badly can they do after all, especially when dances are choreographed. Just how absurd  can a coordinated effort of able bodied 24 year old’s with  normal mental faculties appear!

Did it ever appear to you that the choreographer was one of them too ? No, read on!

To demonstrate the above point, as a tradition, the senior batch at Mudra Institute of Communications, Ahmedabad (MICA, http://www.mica-india.net) presents for its juniors a glimpse of the ‘world view’ about Men AND Engineers  and Group  Dancing. It was something my seniors (2003) passed on to me (2004),  we passed on to our juniors (2005).

With the ever increasing number of engineers in the country and consequently so at MICA, this dance is becoming funnier by the day.

Enjoy the latest one – and if anyone has access to the previous ones – do fill me in