Media feeds on elections. Counting and results declaration is when news becomes a “mass audience” genre, and the US Election results night more globally so is such… Read more “Do event outcomes affect how we rate their coverage? CNN IBN and US Elections 2012”
They have been talking for a while about the death of the 30 second commercial. And social media were not the first technologies that inspired such claims.Yet,… Read more “Facebook ads impact is just more ‘measurable’ than TV ads, not necessarily ‘effective’”
An example that illustrates how one should be careful when reading television audience ratings data.
So as expected twitter has finally started talking more concretely about its revenue strategies interestingly they have taken to advertising (promoted tweets) as the primary driver along… Read more “One cent per character : Will celebrities help Twitter monetise?”
The recent ‘character India Loves’ study released by Ormax media demonstrates that capturing viewers tastes and preferneces is as important as measuring viewer numbers. Unfortunately industry has been laying emphasis only on the latter till now