My research program explores the connections between media consumption and the surrounding social, technical and institutional contexts. My ongoing research focuses on:
A) Global Web Use: Papers from this research project have focused on how users shape the web into a variety of regional cultures and how this vision of the web is very different from what one “sees” when looking merely at its technical architectures
B) Digital Media Use in the US: In this series of papers I analyze the behavior of online audiences in the US focusing on the role of context rather than users’ motivations in explaining online audience behavior of people in the US.
C) Methods, Media Industries and Measurement practices. This research stream combines qualitative analysis of media industry texts such as the trade press and my own enthusiasm in methods for social science research.