Here’s how not to capture India in a day

Ridley Scott is asking Indians to capture What they did on October 10 to create a reel of “India in a Day”. Scroll talks about it here . The article shows two Youtube videos. The first one is a concept explication. The second one (scroll down a bit) is “what exactly do they want!”.

https://www.youtube.com/embed/ed0HwXuRfGk“>

Will he able to?

I say this project will yield a very skewed slice of the country . The “urban, left liberal, yuppie anglophone” India. I say this because: See the videos explaining the concept and the example video where the implementing director (some American Desi) is asking people in his very American accent on what he wants them to do.

Watch here:

https://www.youtube.com/embed/EhXqMrqw0BU“>

I am all for people satisfying their creative pursuits. However, I would have appreciated some localization of this effort. Some attempt to make the request a better cultural fit with a wider cross-section of India.

The current video wont appeal to large masses of Indians with bilingual English proficiency. Because they train in English, not in “American”, and at least an American Desi should understand that, if not Ridley Scott.

Let’s wait to see what this turns out into.

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