October 26th ( 2:40 Pm Chicago Time Less than 48 hrs on) ;66, 248 Shares ( three times over 22,000 before)
October 25th ( 14 hrs on)
Remember in my original post I had speculated that as India would wake up , we would see an exponential rate of increase in the alternate truth. Yes the 1000 odd shares on that thread have grown to 23,000 ( in 12 -13 hrs) in that thread ( potential audience of 7-8 million just from this source).
Interestingly, there were many counter-voices in some of the threads that circulated who argued with similar logic as to why the image was not one of Diwali.Some of these even pointed out to the original website of the image confirming that it wasn’t a Diwali image. Yet the Euphoria continues to persist.
To me it reflects that on Social Media, once certain facts get socially constructed, it is very hard to let alternate facts percolate. In other words, their popularity will continue to persist, even though they have been proven wrong! There seems little room for course correction.