So as expected twitter has finally started talking more concretely about its revenue strategies interestingly they have taken to advertising (promoted tweets) as the primary driver along with some exploration into paid accounts. This is an article that talks about these in some detail.
I somehow feel that it is the celebrity accounts of twitter that can give it its much needed revenue stream. Think of the number of followers that celebrities on twitter have generated. Shashi Tharoor ( India’s external affairs minister) has 715,000 followers, Priyanka Chopra ( a bollywood actress) has 250,000 and so on so forth. Even celebrities with a niche appeal say popular journalists (Like Thomas Friedman has over 50,000 followers). So What?
What if twitter begins to charge everyone who has greater than a certain follower base size, a small amount of money on a fixed basis? Would these guys pay? I am sure their respective PR companies will advise them to pay. After all some 750,000 Indians chose to invest their time in receiving updates about their foreign minister’s activities . Can priyanka chopra choose to ignore her fan base of 250,000 people now that she has started actively engaging with them?
I would be interested in answers.