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News and Updates
10 Feb 2013 : My paper titled "Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question" has been accepted for publication in Journal of Media Economics. You can read a pre-print version here here
6 June 2012 : My Paper Titled "Measuring Media Use Across Platforms: Evolving Audience Information Systems" is now published in International Journal on Media Management
20 March 2012: My Paper Titled "Media Consumption Across Platforms: Identifying User Defined Repertoires" is online as an early publication on the New Media and Society site
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Tag Archives: TAM
Lets Abuse TAM Data: Indian TV Industry
An example that illustrates how one should be careful when reading television audience ratings data. Continue reading
Beyond counting audiences: A bold attempt in the Indian GEC space
The recent ‘character India Loves’ study released by Ormax media demonstrates that capturing viewers tastes and preferneces is as important as measuring viewer numbers. Unfortunately industry has been laying emphasis only on the latter till now Continue reading
