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News and Updates
10 Feb 2013 : My paper titled "Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question" has been accepted for publication in Journal of Media Economics. You can read a pre-print version here here
6 June 2012 : My Paper Titled "Measuring Media Use Across Platforms: Evolving Audience Information Systems" is now published in International Journal on Media Management
20 March 2012: My Paper Titled "Media Consumption Across Platforms: Identifying User Defined Repertoires" is online as an early publication on the New Media and Society site
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Tag Archives: delhi metro
Metro Cannot Substitute Commuter Rail: Indiscriminate extension of Delhi Metro to Satellite Cities is a bad idea!
Dear Section Editor, Thank you for soliciting comments of viewers. Part – I of your special story talks about the current and prospective network of the Delhi Metro. It is impressive by all means. Yet there are many problems with the … Continue reading
Posted in Public Transportation
Tagged delhi metro, India, public transport, Public Transport Advocacy
4 Comments
When Brands Fail Their Loyalists : Dilemmas of a Delhi Metro ‘fan’
Aren’t we taught in marketing classes the importance of customer loyalty, a sort of holy grail for brand managers. And yes I firmly to believe that many brands have loyalists who are not only regular users but sort of evangelists. … Continue reading
