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News and Updates
10 Feb 2013 : My paper titled "Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question" has been accepted for publication in Journal of Media Economics. You can read a pre-print version here here
6 June 2012 : My Paper Titled "Measuring Media Use Across Platforms: Evolving Audience Information Systems" is now published in International Journal on Media Management
20 March 2012: My Paper Titled "Media Consumption Across Platforms: Identifying User Defined Repertoires" is online as an early publication on the New Media and Society site
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Tag Archives: Audience Behaviour
Do event outcomes affect how we rate their coverage? CNN IBN and US Elections 2012
Media feeds on elections. Counting and results declaration is when news becomes a “mass audience” genre, and the US Election results night more globally so is such a mass audience event. As I write, Obama has just been declared victorious. Apart … Continue reading
Facebook ads impact is just more ‘measurable’ than TV ads, not necessarily ‘effective’
They have been talking for a while about the death of the 30 second commercial. And social media were not the first technologies that inspired such claims.Yet, the size of Facebook with its tightly connected ‘anatomy’ has made these claims … Continue reading
Lets Abuse TAM Data: Indian TV Industry
An example that illustrates how one should be careful when reading television audience ratings data. Continue reading
One cent per character : Will celebrities help Twitter monetise?
So as expected twitter has finally started talking more concretely about its revenue strategies interestingly they have taken to advertising (promoted tweets) as the primary driver along with some exploration into paid accounts. This is an article that talks about … Continue reading
Beyond counting audiences: A bold attempt in the Indian GEC space
The recent ‘character India Loves’ study released by Ormax media demonstrates that capturing viewers tastes and preferneces is as important as measuring viewer numbers. Unfortunately industry has been laying emphasis only on the latter till now Continue reading
