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News and Updates
10 Feb 2013 : My paper titled "Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question" has been accepted for publication in Journal of Media Economics. You can read a pre-print version here here
6 June 2012 : My Paper Titled "Measuring Media Use Across Platforms: Evolving Audience Information Systems" is now published in International Journal on Media Management
20 March 2012: My Paper Titled "Media Consumption Across Platforms: Identifying User Defined Repertoires" is online as an early publication on the New Media and Society site
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Category Archives: Indian Media Industry
Do event outcomes affect how we rate their coverage? CNN IBN and US Elections 2012
Media feeds on elections. Counting and results declaration is when news becomes a “mass audience” genre, and the US Election results night more globally so is such a mass audience event. As I write, Obama has just been declared victorious. Apart … Continue reading
Why mobile Internet in India won’t boom anytime soon?
Haven’t we all been hearing that the Internet boom in India is waiting to happen. We will soon get past the tipping point. We just need to overcome a few barriers. So what are these barriers? About 10 years ago, … Continue reading
प्रादेशिक भाषाएँ हैं भारत में इन्टरनेट उपयोंग में वृद्धि की कुंजी।
नमस्कार मित्र , आजकल अपने phd थेसिस में काफी व्यस्त हूँ । आप में से कुछ लोगों को मालूम होगा कि मेरे अनुसन्धान का विषय मीडिया, समुदाय और तकनीकी से जुड़ा हुआ है। ख़ास तौर से, अपने थेसिस में मैं इन्टरनेट के उपयोंग में भाषा की भूमिका की जाँच कर रहा हूँ । अभी तक मैंने नतीजों के तौर प़र यह पाया है, कि इन्टरनेट के उपयोंग को बढाने में स्थानीय भाषाओं मे websites का उपलद्ध होना अनिवार्य है। यही नहीं, बल्कि तमाम देशों में कंप्यूटर keyboards और सोफ़्त्वैर भी स्थइनीय भाषाओँ मे उप्लब्ध हैं। यह रुझान केवल फ्रांस, जेर्मनी इटली जैसे … Continue reading
Lets Abuse TAM Data: Indian TV Industry
An example that illustrates how one should be careful when reading television audience ratings data. Continue reading
Beyond counting audiences: A bold attempt in the Indian GEC space
The recent ‘character India Loves’ study released by Ormax media demonstrates that capturing viewers tastes and preferneces is as important as measuring viewer numbers. Unfortunately industry has been laying emphasis only on the latter till now Continue reading
