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News and Updates
10 Feb 2013 : My paper titled "Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question" has been accepted for publication in Journal of Media Economics. You can read a pre-print version here here
6 June 2012 : My Paper Titled "Measuring Media Use Across Platforms: Evolving Audience Information Systems" is now published in International Journal on Media Management
20 March 2012: My Paper Titled "Media Consumption Across Platforms: Identifying User Defined Repertoires" is online as an early publication on the New Media and Society site
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Category Archives: Audience Behaviour/ Measurement
Do event outcomes affect how we rate their coverage? CNN IBN and US Elections 2012
Media feeds on elections. Counting and results declaration is when news becomes a “mass audience” genre, and the US Election results night more globally so is such a mass audience event. As I write, Obama has just been declared victorious. Apart … Continue reading
Facebook ads impact is just more ‘measurable’ than TV ads, not necessarily ‘effective’
They have been talking for a while about the death of the 30 second commercial. And social media were not the first technologies that inspired such claims.Yet, the size of Facebook with its tightly connected ‘anatomy’ has made these claims … Continue reading
Quick Updates on the NASA Diwali Image Phenomenon : Socially Constructed Thruths and the Persistence of Popularity
October 26th ( 2:40 Pm Chicago Time Less than 48 hrs on) ;66, 248 Shares ( three times over 22,000 before) October 25th ( 14 hrs on) Remember in my original post I had speculated that as India would wake … Continue reading
Posted in Audience Behaviour/ Measurement, Media Technology and Society, Social Media
Tagged 140 char economy, Ignorance, India, nasa diwali india, nasa diwali map, nasa diwali night india, online credibility, satellite images of india, shortform content, Social Media, User generated content, Wisdom of Crowds
7 Comments
Social Media and The Problem with ‘Socially Constructed Truths’ : Why all Believed that the NASA Picture Was Clicked on Diwali
India and her diaspora worldwide was excited about Divali, (the festival of lights), and for good reason. A day before Divali, October 25 2011 3:30 pm CT, I noticed that a map had become a ‘Facebook hit’. In less than … Continue reading
Posted in Audience Behaviour/ Measurement, Media Technology and Society, Social Media
Tagged 140 char economy, Ignorance, India, nasa diwali india, nasa diwali map, nasa diwali night india, online credibility, satellite images of india, shortform content, Social Media, User generated content, Wisdom of Crowds
19 Comments
Lets Abuse TAM Data: Indian TV Industry
An example that illustrates how one should be careful when reading television audience ratings data. Continue reading
