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News and Updates
10 Feb 2013 : My paper titled "Audience Measurement and Media Fragmentation: Revisiting the Monopoly Question" has been accepted for publication in Journal of Media Economics. You can read a pre-print version here here
6 June 2012 : My Paper Titled "Measuring Media Use Across Platforms: Evolving Audience Information Systems" is now published in International Journal on Media Management
20 March 2012: My Paper Titled "Media Consumption Across Platforms: Identifying User Defined Repertoires" is online as an early publication on the New Media and Society site
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Category Archives: Media Technology and Society
Paradise Lost and Regained: The Common Man Only Lost
In a recent incident of Saturday, May 4, 2013, a woman street hawker outside the restaurant was beaten by a ‘bouncer’ employed at the popular Paradise Biryani. A few customers got outraged and one brave woman, wrote a blog that went … Continue reading
Fake social media profiles: My own experience with Facebook
Just read this blog in the economist, stating how many social media fans/ followers etc are actually fake machine generated accounts. The Blog mentions that Mitt Romney gained 17% followers in a day and interestingly, a friend tweeted about Mitt … Continue reading
Do event outcomes affect how we rate their coverage? CNN IBN and US Elections 2012
Media feeds on elections. Counting and results declaration is when news becomes a “mass audience” genre, and the US Election results night more globally so is such a mass audience event. As I write, Obama has just been declared victorious. Apart … Continue reading
Facebook ads impact is just more ‘measurable’ than TV ads, not necessarily ‘effective’
They have been talking for a while about the death of the 30 second commercial. And social media were not the first technologies that inspired such claims.Yet, the size of Facebook with its tightly connected ‘anatomy’ has made these claims … Continue reading
Why mobile Internet in India won’t boom anytime soon?
Haven’t we all been hearing that the Internet boom in India is waiting to happen. We will soon get past the tipping point. We just need to overcome a few barriers. So what are these barriers? About 10 years ago, … Continue reading
